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Design an acceptance package for a university of your choosing, utilizing the five senses to create an incredible unboxing experience.
This project utilized the skills I have learned in spatial design, print design, typography, and prototyping; alongside teaching me printer specifications. Aalto University, an engineering and design institute in Finland, was chosen as the muse of this project due to the modern-style, typography heavy elements that the university employs throughout their branding. The deliverables chosen for the package included the box itself, an interactive acceptance letter, a pack of colored pencils, a sketchbook, a laptop sticker, a Popsocket, and the applicant’s student ID that doubles as a portable flash drive.
I wanted to make this college acceptance package interactive but useful for the applicant to enhance the “package-opening experience”. Bearing this in mind, I made the decision to create an on-brand and fun geometric pattern to utilize throughout the package. This includes on the backside of the acceptance letter, which presents the pattern in black and white so that the applicant can use the included colored pencils to “color their future”. The Student ID/flash drive not only gets the student excited about their acceptance, seeing it “in real life”, but it’s also incredibly practical as a way to store their school documents.
This project taught me how to follow established brand guidelines and still come out with impressive, cohesive deliverables. It also taught me how to think outside the box to create a truly immersive unboxing experience, and the importance of printer specifications in a project.
