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Develop a creative, innovative shoe brand or collaborative ection complete with brand assets and unique illustrations.
When developing this concept for my Digital Media Studio class, it was at a time where I was really starting to take off in my vector art. Acknowledging that my skills were improving tremendously, I wanted to create a brand centered around vector art and icons. For a few projects, I had been toying with the concept of space, but it had usually been scrapped for a different concept. This time, I decided to take the theme of space and run with it. Finally trying my hand at a space themed design, I wanted to create a brand that could appeal to all ages, but still give off a high-end vibe, inspired by Vans and their famous skate shoes.
I accomplished this by using a thin, clean, unique typeface as the center of the logo, and kept it relatively minimal. The color palette was pulled straight from a photo of the solar system to ensure that the tones used were reflective of our galaxy itself.
I had a ton of fun with this project! I feel like this really showcased where my illustration skills have come from, say, three years ago to now. Not only did it show off my vector icons, but I learned a lot about apparel design in itself, and how to really bring my work to life through the clothes we wear from head to toe.
