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Create a motion graphics video to narrate choice audio utilizing kinetic typography techniques.
For this project, I really wanted it to be centered around the type, and for the illustrations to therefore compliment it. Keeping up with the latest trend of flat vector design, I created cohesive illustrations to tell the story of the song. Regarding the color palette, who creates a project around the song ‘Avalanche’, and doesn’t use blue? It was just common sense. As for the other colors; the song is upbeat and happy, and I wanted the colors to communicate that as strongly as the song itself.
This was literally my starter project for learning the basics of AfterEffects. It is also the project that sparked my love for motion graphics. After diving in headfirst into the program, Adobe makes it hard to want to come up for air. If I had to take anything away from this project aside from the amazing skills I learned, it would be to remember to take breaks, or next thing you know, the first light you see in hours outside of your screen will be the sunrise shining through your window.
