design for good brand development
branding | publication | layout design
Challenge:
Design a branding campaign for a fictional charity, complete with a branding strategy, logo, and peripherals.
Design Solution:
As both a designer, and a compassionate individual, this campaign was right up my alley. Pawsible is a fictional organization that focuses on bettering the lives of shelter animals. I chose to create a brand that displays cohesion and creativity for a passionate subject. I developed a brand strategy to communicate a lighthearted approach to a serious issue.
The logo design intended to get the point across without being too busy. The color palette and font choices were chosen with hidden meanings in mind; how colors and fonts make us feel, and what they stand for. Print peripherals were based off of emotional movement; using headlines that hit home to convey our serious point of view. On the other hand, my apparel conveys the playful element of the brand.
Self-Reflection:
The end result of this project was integrating two themes to create a brand that is eye-catching and cohesive while spreading a message.
