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Utilizing various skills, develop a video blog series and branding elements revolving around diversity and inclusion in the workplace and mainstream media.
During the time I spent at my internship, I was given the responsibility of developing volume one of our VLOG series at Global View Communications. The goal was to put something out there that gets people talking about D & I, and gets them to form opinions and speak out. This included basic practices such as motion graphics animation, character design, and audio development. This particular volume revolves around inclusion within the LGBTQIA community, launched in alignment with Pride Month in June. Starting with the logo, we visualized a typographic concept to appeal to our corporate partners and followers on social media. My team and I found inspiration from various sources, such as the news segment “Do You Buy That?” by FiveThirtyEight, infographics, experiences, and more.
With creative assets of original design, the vlogs even include custom characters that you’ll see throughout the series. These characters are designed with their own personalities in mind.
Following my internship, I was asked to come back as a contract junior designer by the CEO, Greg Almeida. After creating several more vlogs for the series under GVC, our projections for social media engagement were met, and the design solution was deemed successful.
This vlog project was definitely a learning curve at first. The first video in the series took a solid couple of months to complete, as I was doing all the animations from scratch the first time around. This impractical turnaround time prompted me search for a better way to streamline the animations, and introduced me to the wonderful world of AE Plugins! I was able to use plugins to animate my illustrations, and took the production time from 2 months to 2 weeks. And then one week. And then three days. I personally believe that this discovery was crucial to my time management skills as a designer, and without this project prompting me to search out an alternative, I might have never learned about the other ways I could improve as a designer by becoming faster.
Follow them on social media to stay up to date on the latest and greatest in human resources, talent acquisition, company culture, and staying inclusive in the workplace.
