When my client reached out to do some updated marketing in the Spring of 2021, I was so excited to hit the ground running with this one. Expanding on the aesthetic that I created for the InfinityED brand previously, this project gave me the opportunity to create new graphics in the signature style (and have a lot of fun creating them!) If you look at some of the marketing materials for the Summer Grow Program, you’ll see some familiar faces from the last project we did… only this time, some of them have been transformed into plants! This idea was crafted to further promote the natural, agricultural basis of the program, while staying true to the roots (heh) of the program (i.e academics, mathematics etc).

The masks were designed with comfortability in mind, as they would be worn primarily by staff during in-center learning sessions. Bearing this in mind, the design can’t be too over-the-top…you don’t want to distract your students! We achieved a happy-medium with these by keeping these materials on-brand through the graphics and color palette used, but still tried to stay relatively subtle, and not be too “in your face”.