GVC’s “So What’s The Deal?” vlog series

motion graphics | illustration | branding

Challenge:

Utilizing various skills, develop a video blog series and branding elements revolving around diversity and inclusion in the workplace and mainstream media.

Design Solution:

During the time I spent at my internship, I was given the responsibility of developing volume one of our VLOG series at Global View Communications. The goal was to put something out there that gets people talking about D & I, and gets them to form opinions and speak out. This included basic practices such as motion graphics animation, character design, and audio development. This particular volume revolves around inclusion within the LGBTQIA community, launched in alignment with Pride Month in June. Starting with the logo, we visualized a typographic concept to appeal to our corporate partners and followers on social media. My team and I found inspiration from various sources, such as the news segment “Do You Buy That?” by FiveThirtyEight, infographics, experiences, and more.

With creative assets of original design, the vlogs even include custom characters that you’ll see throughout the series. These characters are designed with their own personalities in mind.

Following my internship, I was asked to come back as a contract junior designer by the CEO, Greg Almeida. After creating several more vlogs for the series under GVC, our projections for social media engagement were met, and the design solution was deemed successful.

Self-Reflection:

This vlog project was definitely a learning curve at first. The first video in the series took a solid couple of months to complete, as I was doing all the animations from scratch the first time around. This impractical turnaround time prompted me search for a better way to streamline the animations, and introduced me to the wonderful world of AE Plugins! I was able to use plugins to animate my illustrations, and took the production time from 2 months to 2 weeks. And then one week. And then three days. I personally believe that this discovery was crucial to my time management skills as a designer, and without this project prompting me to search out an alternative, I might have never learned about the other ways I could improve as a designer by becoming faster.

Interested in learning more about Global View Communications and their mission?

Follow them on social media to stay up to date on the latest and greatest in human resources, talent acquisition, company culture, and staying inclusive in the workplace.

kinetic typography motion graphics

motion graphics | typography | illustration

Challenge:

Create a motion graphics video to narrate choice audio utilizing kinetic typography techniques.

Design Solution:

For this project, I really wanted it to be centered around the type, and for the illustrations to therefore compliment it. Keeping up with the latest trend of flat vector design, I created cohesive illustrations to tell the story of the song. Regarding the color palette, who creates a project around the song ‘Avalanche’, and doesn’t use blue? It was just common sense. As for the other colors; the song is upbeat and happy, and I wanted the colors to communicate that as strongly as the song itself.

Self-Reflection:

This was literally my starter project for learning the basics of AfterEffects. It is also the project that sparked my love for motion graphics. After diving in headfirst into the program, Adobe makes it hard to want to come up for air. If I had to take anything away from this project aside from the amazing skills I learned, it would be to remember to take breaks, or next thing you know, the first light you see in hours outside of your screen will be the sunrise shining through your window.

Category: motion graphics