reproductive freedom charity sticker

Posted on September 7, 2024February 28, 2025 by Rhea Diehl

reproductive freedom charity sticker

digital illustration | print design | charity projects

Hands Off! Stacked Charity Sticker(s) on Purple Background

Hands Off! Charity Sticker on Water Bottle

Hands Off! Charity Sticker Digital Preview

Challenge: As part of my ongoing commitment to supporting reproductive rights, I repurposed my “Hands Off!” Benefit Tee design as a sticker, a bold visual statement that promotes the message of autonomy over one’s body. This limited-edition sticker is the second component of a benefit campaign aimed at raising awareness and funds for Reproductive Freedom for All, a charity dedicated to protecting reproductive rights.

Product Care Instructions:

Design Solution: Building on the playful, kawaii aesthetic used in the design of the benefit tee, this sticker features a cheeky illustrated uterus with a fierce “Hands Off!” expression. Using hot-pink line work and bold typography, the design keeps its lighthearted tone while delivering a strong, unambiguous message. This sticker is perfect for laptops, water bottles, and car bumpers, making it a versatile product that helps spread an important message wherever it goes. Priced at $4 each, $2 from each sticker sold is donated directly to Reproductive Freedom for All.

Reflection: It’s incredibly rewarding to see how such a simple design can inspire and empower people. By combining kawaii-style imagery with a strong feminist message, this project continues to create awareness and raise funds for a vital cause. At just $4, the sticker provides an accessible way for supporters to contribute to Reproductive Freedom for All, and every purchase brings us closer to ensuring equal rights for all.

Reproductive Freedom for All

(formerly NARAL Pro Choice America)

Reproductive Freedom for All (formerly NARAL Pro-Choice America) has been advocating for reproductive rights since 1969. Their mission is to create political and cultural change at every level of government, working to pass proactive policies for reproductive freedom and hold anti-abortion extremists accountable. Representing 8 in 10 Americans who support the legal right to abortion, this organization fights for a future where reproductive freedom is a reality for all. Every ‘Hands Off!’ sticker sold helps contribute to this ongoing effort.

Click the button below to learn more about this organization and their fight for reproductive rights for all.

reproductive freedom benefit tee

Posted on February 25, 2024September 14, 2024 by Rhea Diehl

reproductive freedom benefit tee

Glitch-style graphic with a cream colored t-shirt mockup, reads: FEBRUARY BENEFIT TEE, TEETH LIKE SWORDS X R. DIEHL CREATIVE, PRESALE ONLY 2.15-2.29, $15 + shipping, $10 from every shirt sold will be donated to Reproductive Freedom for All, reproductivefreedomforall.org, teethlikeswordsprinting.bigcartel.com — February Benefit Tee Promo Post

cartoon uterus illustration with text "hands off!" on a cream colored t-shirt — Hands Off! Benefit Tee in Cream (mockup)

apparel design | digital illustration | content & post creation

Challenge: In February 2024, I collaborated with local screenprinter, Teeth Like Swords Printing, to launch a limited edition benefit tee supporting reproductive freedom and women’s rights. This project aimed to blend cute, kawaii-inspired design with a powerful message advocating for autonomy over one’s own body. The goal was to create a visually appealing tee that resonated with women and feminine-identifying individuals while clearly communicating the message “HANDS OFF” in regards to reproductive rights. Additionally, the project aimed to raise funds for the charity Reproductive Freedom for All to support their ongoing advocacy efforts.

Design Solution: Having discovered my interest in screen-printing back in high school, the idea alone of doing a local screen-printed tee collab gave my 25-year old self goosebumps. The association of this design with a well-known organization meant it needed to be tastefully provocative, and speak a concise but compelling message. Inspired by the cute, feminine aesthetic of kawaii culture, I began by sketching various concepts that incorporated playful imagery and bold typography. After several iterations, I settled on a design featuring a whimsical illustrated uterus behind the slogan “HANDS OFF” in a dynamic, eye-catching font. The pink color palette was chosen to evoke feelings of female empowerment.

Reflection: This project was a total blast from start-to-finish. The cheeky uterus illustration was printed as a one-color design with hot-pink colored ink onto high-quality, cream-colored tees. Priced at $15 plus shipping, each purchase of this tee contributed $10 directly to Reproductive Freedom for All; providing an accessible and affordable way for supporters to contribute to the cause. Between our two marketing campaigns, we sold a total of 7 shirts! Paul posted a few times on social media over the 2-week sales period, and I ran two 5-day ad-campaigns on Facebook and Instagram to boost my own views and product sales.

Only offering pre-ordering with products like this can sometimes be tricky… the customer is operating on blind faith that the order will be fulfilled within a reasonable timeframe, and that it will be the quality you’re expecting. As both the artist and a customer (because of course I had to order one for myself…), I was practically stalking my mailman, nose pressed to the window, until mine arrived. So far, I’ve worn mine at least 5 times out in public (and complimented on it every time), washed and dried it three times, and removed coffee stains and the ink is still as vibrant as the day I got it. I will wear this tee until it falls off my body. Stay tuned for modeled pics!

ONLY AVAILABLE THRU

2.29.2024

Product Care Notes:

Reproductive Freedom for All

(formerly NARAL Pro Choice America)

Since 1969, Reproductive Freedom for All (formerly NARAL Pro Choice America) campaigns have created political and cultural change at every level, from the statehouse to the White House.

At both the state and national level, this organization works to pass proactive policies for reproductive freedom and hold anti-abortion extremists accountable. Representing the 8 in 10 Americans who believe in the legal right to abortion, they fight for a future where reproductive freedom is a reality for everybody.

Click the button below to learn more about this organization and their fight for reproductive rights for all.

InfinityEd membership enrollment campaign

Posted on July 9, 2020February 28, 2025 by Rhea Diehl

InfinityEd membership enrollment campaign

digital marketing | web design | campaign development

Challenge:

Develop an advertising campaign, related graphic deliverables, and a central information hub (website) to increase membership sales and awareness of the company.

Design Solution:

Following the first quarantine of the COVID-19 pandemic, Varna Naik reached out to me for help with picking her business back up by the bootstraps. Based in Amherst, MA, InfinityED is a small business in the education industry. Working with students from Kindergarten to Graduate School, Varna and her team create learning plans based on student-specific need. With e-learning becoming the norm at the time and membership sales decreasing, Varna needed to advertise to the public that “hey, we’re still here, and we do online tutoring too!”.

Working closely with her and her team, we developed a campaign to increase company awareness and membership sales using digital deliverables. This was achieved through the use of social media advertisements across a multitude of platforms, as well as building an on-brand, user friendly website utilizing original illustrations and graphics to appeal to the target audience of the company.

Being that the company’s target audience was both parents and students, two alternating advertisements were created for social media; one in the perspective of a parent, and one in that of a student. We wanted to take both customers’ worries into consideration and reiterate that we are here for everyone.

Interested in learning more about InfinityED and their mission?

Follow them on social media to stay up to date on the latest and greatest in non-profit education and sustainability.

Campaign-specific header images were also developed for the company’s various social media pages. These focused on students bouncing back from e-learning struggles, and featured membership promotions.

Probably the largest portion of this project though, was designing the website. Starting with the bare bones of a just a footer and navigation menu, her web developer and I teamed up to create a buzzing, fun, eye-catching website as a centralized informational hub for potential customers. Featuring numerous web pages such as an about page, membership sales, and a “meet the tutors” page, this website not only communicates information well, but in an eye-catching, on-brand, friendly way.

Self-Reflection:

This client project was definitely a test on my web design skills. While I’d done tons of website designs and prototypes for school, I had never done one for a real client prior to this. This involved a ton of research and even more of my time, but was totally worth it. To create a successful website that communicates the company’s tone and aesthetic effectively, and seeing it as a live website, out there on the real-life internet as opposed to a prototype, was, and still is a really spectacular feeling.

wayfinding brand revision

Posted on May 12, 2020February 28, 2025 by Rhea Diehl

wayfinding brand revision

digital media | brand redesign | illustration

Challenge:

Develop a wayfinding system for an organization of your choosing, complete with icons, maps, and kiosks.

Design Solution:

When developing this concept for a wayfinding system for Yosemite National Park, my first instinct was to keep the “nature” vibe they already had. National Parks are all about getting outside and enjoying the beauty the world has to offer, and to modernize that would be to diminish the entire feeling of the park. That being said, I decided to improve their logo to showcase their most popular attraction; El Capitan. The fonts and style I chose are reflective of the “natural” vibe I went with, adding just a tiny touch of modern by using Josefin Sans as a “secondary font” in the logo. As for the icons, I wanted to stay simple and minimal, but these are a work in progress. As they are right now, the restroom icon is far more detailed than the others; and I actually prefer them that way! I am in the process of revising these icons to fit more with the restroom icon.

Additionally, I have created a wayfinding kiosk for visitors to use to map out their travels throughout the park. When designing this part of the project, I took a lot of inspiration from the appearance of wishing wells. The kiosk is also a work in progress, as I would like to refine the details in this more. Lastly, I developed a couple apparel items, consisting of a t-shirt and a baseball cap boasting the new logo. Ideally, this would be for park staff to wear so that visitors can pick them out easily.

Self-Reflection:

This project was definitely an interesting one, to say the least. I recall hitting a lot of roadblocks in the initial ideation of this work. I guess if I can take anything from this one, it’s that sometimes back to basics is best.

kids playhouse gender neutral package design

Posted on May 8, 2020February 28, 2025 by Rhea Diehl

kids playhouse gender neutral package design

package design | illustration | crafting

Challenge:

Design a gender neutral brand and product for an assigned kids playhouse.

Design Solution:

During my time in college, I was asked to develop a brand identity and package design for an existing architectural playhouse assigned. I chose to pursue a sandcastle concept that would appeal to children of both genders. Regardless of gender, everyone can agree that kids love sandcastles. I used this common interest as inspiration for this project, and developed a concept of a crab themed sandcastle. From the package design, to the pieces of the kids playhouse itself, the theme is communicated efficiently and cohesively throughout the brand. The playhouse set also features an on-theme paint set with a brush to customize the castle, washable, of course. Whether your kid colors inside the lines or out, the included paint is washable to make cleanup a breeze.

Self-Reflection:

This project combined my branding and crafting skills, and challenged me to build a brand and product that is cohesive throughout. It also challenged me to focus on a broader audience, being a gender neutral product for children. Knowing and being able to appeal to your audience is an important skill in the design world.

Interested in finding out more about gender neutrality in packaging and product design?

subscription box package design

Posted on May 6, 2020February 28, 2025 by Rhea Diehl

subscription box package design

branding | crafting | web design

Challenge:

Formulate a unique concept and design a monthly subscription box and website.

Design Solution:

For Digital Media Studio II, we developed a brand, corresponding website prototype, and subscription box on a topic of our choosing. Artistic expression was my main focus of this assignment, and this prompted my concept of an art and wine subscription box named Dabble; a brand that promotes dabbling in various arts. I’m sure that I am not the only one who prefers to drink and do my art at home, as opposed to in public. I used this common interest as inspiration for this project, and developed a wine and art box; similar to that of a “wine and paint” event. It was my intention to communicate artistic expression throughout all aspects of the brand (using brush strokes, homemade patterns, and more).

The monthly subscription box features a bottle of wine, an art project with supplies, and a cracker and cheese pairing, as well as offering several ways to get creative, even down to the lid of the complimentary supply box.

Self-Reflection:

This project encompassed an array of my skills, such as branding, crafting physical prototypes, photography, and web layout design. I took this project as a new challenge, and used the opportunity to come up with a unique concept that was executed beautifully. From the box, to the contents, to the website; this brand and product screams “creative” in a way that is elegant and artistic. I would consider this project one of my strongest yet.

Click the button to view the working desktop prototype for Dabble Creative.

sneaker brand apparel design

Posted on May 4, 2020February 28, 2025 by Rhea Diehl

sneaker brand apparel design

digital media | brand development | illustration

Challenge:

Develop a creative, innovative shoe brand or collaborative ection complete with brand assets and unique illustrations.

Design Solution:

When developing this concept for my Digital Media Studio class, it was at a time where I was really starting to take off in my vector art. Acknowledging that my skills were improving tremendously, I wanted to create a brand centered around vector art and icons. For a few projects, I had been toying with the concept of space, but it had usually been scrapped for a different concept. This time, I decided to take the theme of space and run with it. Finally trying my hand at a space themed design, I wanted to create a brand that could appeal to all ages, but still give off a high-end vibe, inspired by Vans and their famous skate shoes.

I accomplished this by using a thin, clean, unique typeface as the center of the logo, and kept it relatively minimal. The color palette was pulled straight from a photo of the solar system to ensure that the tones used were reflective of our galaxy itself.

Self-Reflection:

I had a ton of fun with this project! I feel like this really showcased where my illustration skills have come from, say, three years ago to now. Not only did it show off my vector icons, but I learned a lot about apparel design in itself, and how to really bring my work to life through the clothes we wear from head to toe.

sticker collection print design

Posted on May 1, 2020February 28, 2025 by Rhea Diehl

sticker collection

digital media | typography | illustration

Challenge: Utilizing illustrations designed for a previous project write-up, create a limited sticker collection of iconic Rhode Island heritage.

Design Solution: This sticker collection was actually a complete reconceptualization of a previous project write-up of a window cling series. Focusing on icons of my home state, I developed a series of stickers based off of places that help make Rhode Island what it is, and in turn, help make me who I am. The icons focused on in this project were: Del’s Frozen Lemonade, Narragansett Lager, the Big Blue Bug beside I-95, Iggy’s Doughboys and Clam Shack, Rocky Point Amusement Park, and the Flying Horse Carousel in Watch Hill (the oldest operating carousel in the US). Since I was revisiting this project specifically for the graphics, I wanted to build a design around them and make them the main focal point.

While the window series itself was not up to par, the illustrations were fantastic! I wanted to find a better medium to showcase them on. Putting on my thinking cap and doing some research, I came up with some catchy sayings to really bring these graphics to the next level.

Self-Reflection: As a designer, it never really occurs to me to reconceptualize and re-use project elements. I always initially think to create something brand new, but turning this sub-par window project into an awesome sticker collection was super fun, and not all that time consuming at all! The success of this project will influence me to try to revisit and rethink other projects in the future to really push myself and see what else I can come up with.

*Disclaimer: I do not own the rights to some of the existing logos used in these designs.

moleskine x just my type product design

Posted on April 25, 2020February 28, 2025 by Rhea Diehl

moleskine x just my type product design

branding | typography | digital media

Challenge:

Conceptualize and build a brand around previously designed typographic patterns.

Design Solution:

This project was actually taken from a typography exercise that I did in freshman year. We originally had to develop patterns using only type, and while one of them wasn’t too great, I’ve always loved the look of the ‘Q’ pattern. It was my professor this year that inspired me to create a notebook collection centered around typography, utilizing this ‘Q’ pattern among others.

A lot of this project was dependent on my first pattern. I couldn’t use the same font again, nor the same color palette or letter. I had to get creative, so I took to Dribble and Behance to muster up some inspiration. After playing around in Illustrator for a while, I came up with these patterns, which in a way can relate to the different side of my personalities, the side that is loud and bright, the side that is more feminine, and the side that has a great appreciation for the retro era.

Since these patterns are so busy, I chose to go rather simple with the logo, which helps to create a unified balance between elements.

Self-Reflection:

I don’t think I ever would have thought to turn this simple, interesting type exercise into a full fledged notebook collection. A lot of the time, I think more about thinking and moving forward than back, and don’t really take the time to reconceptualize former work. I’d say the main thing I took away from this project is that just when you think you’ve stretched your ideas as far as you can, there is always a way to make it better. Just think outside the box a little.

*Disclaimer: I do not own the rights to the existing logos used in these designs. These were made on an educational basis.

poster series print design

Posted on March 12, 2020February 28, 2025 by Rhea Diehl

poster series print design

print production | illustration | layout design

Challenge:

Design a poster series for a fictional museum exhibit of your choosing.

Design Solution:

For my Print Production class, we developed a poster series, advertising for a fictional museum exhibit. I chose to pursue a pop-art concept on the topic of ice cream, paying homage to the end of the summer season. When prompted about my favorite part of summer, ice cream is the first thing that comes to mind. I used this personal (but common) interest as inspiration for this project, and developed a concept of an ice cream exhibit at MoMA. For the aesthetic of this series, I portrayed it in the style of pop-art.

Self-Reflection:

This project was a excellent example of my typography and layout skills. I decided to challenge myself with this project, using a common theme of pop-art style throughout the posters; a theme in which I had never tried before. These posters helped me experience a new style outside of my typical aesthetic, and did it beautifully.