reproductive freedom charity sticker

Posted on September 7, 2024February 28, 2025 by Rhea Diehl

reproductive freedom charity sticker

digital illustration | print design | charity projects

Hands Off! Stacked Charity Sticker(s) on Purple Background

Hands Off! Charity Sticker on Water Bottle

Hands Off! Charity Sticker Digital Preview

Challenge: As part of my ongoing commitment to supporting reproductive rights, I repurposed my “Hands Off!” Benefit Tee design as a sticker, a bold visual statement that promotes the message of autonomy over one’s body. This limited-edition sticker is the second component of a benefit campaign aimed at raising awareness and funds for Reproductive Freedom for All, a charity dedicated to protecting reproductive rights.

Product Care Instructions:

Design Solution: Building on the playful, kawaii aesthetic used in the design of the benefit tee, this sticker features a cheeky illustrated uterus with a fierce “Hands Off!” expression. Using hot-pink line work and bold typography, the design keeps its lighthearted tone while delivering a strong, unambiguous message. This sticker is perfect for laptops, water bottles, and car bumpers, making it a versatile product that helps spread an important message wherever it goes. Priced at $4 each, $2 from each sticker sold is donated directly to Reproductive Freedom for All.

Reflection: It’s incredibly rewarding to see how such a simple design can inspire and empower people. By combining kawaii-style imagery with a strong feminist message, this project continues to create awareness and raise funds for a vital cause. At just $4, the sticker provides an accessible way for supporters to contribute to Reproductive Freedom for All, and every purchase brings us closer to ensuring equal rights for all.

Reproductive Freedom for All

(formerly NARAL Pro Choice America)

Reproductive Freedom for All (formerly NARAL Pro-Choice America) has been advocating for reproductive rights since 1969. Their mission is to create political and cultural change at every level of government, working to pass proactive policies for reproductive freedom and hold anti-abortion extremists accountable. Representing 8 in 10 Americans who support the legal right to abortion, this organization fights for a future where reproductive freedom is a reality for all. Every ‘Hands Off!’ sticker sold helps contribute to this ongoing effort.

Click the button below to learn more about this organization and their fight for reproductive rights for all.

halloween illustration collection

Posted on September 7, 2024February 28, 2025 by Rhea Diehl

halloween illustration collection

artwork previews

Illustration of a glass jar filled with a clear, sparkling liquid and multicolored floating eyeballs over an orange paint swatch background.

Illustration of a black cat with heterochromic orange and green eyes over a lime green paint swatch background.

A set of aged, blood-stained gag-vampire teeth, complemented by the phrase 'Bite Me' in hand-lettered style font over a lilac paint swatch background.

A cute, blushing illustrated ghost with a purple bow, complemented with the phrase 'Be My Boo?' in orange hand-lettered cursive, over a pink paint swatch background.

Hey Pumpkin Halloween Collection Sticker

My Halloween illustration collection is a love letter to the vintage charm of classic Halloween celebrations. With bold, simplified shapes and vibrant, flat colors, my designs are inspired by retro postcards and decorations from decades past. Pumpkins, witches, and playful black cats fill the scenes with a sense of nostalgia, making them feel both familiar and timeless. Each piece is crafted to bring back memories of simpler, spooky times, while adding a fun and whimsical flair to modern-day Halloween festivities through products like stickers, cards, art prints, and apparel!

academic programs promotional campaign

Posted on September 27, 2021February 28, 2025 by Rhea Diehl

academic programs promotional campaign

direct marketing | web design | print design

Challenge:

Develop various direct marketing materials to promote the addition of new academic programs introduced by the company for the upcoming year.

Design Solution:

When my client reached out to do some updated marketing in the Spring of 2021, I was so excited to hit the ground running with this one. Expanding on the aesthetic that I created for the InfinityED brand previously, this project gave me the opportunity to create new graphics in the signature style (and have a lot of fun creating them!) If you look at some of the marketing materials for the Summer Grow Program, you’ll see some familiar faces from the last project we did… only this time, some of them have been transformed into plants! This idea was crafted to further promote the natural, agricultural basis of the program, while staying true to the roots (heh) of the program (i.e academics, mathematics etc).

The masks were designed with comfortability in mind, as they would be worn primarily by staff during in-center learning sessions. Bearing this in mind, the design can’t be too over-the-top…you don’t want to distract your students! We achieved a happy-medium with these by keeping these materials on-brand through the graphics and color palette used, but still tried to stay relatively subtle, and not be too “in your face”.

Quite possibly the most important part of the project was the academic brochure created to showcase all of the coming year’s programs. Previously, the Client didn’t have a central information hub on all of the programs offered, which can be very helpful to interested customers. Now, instead of calling the company to hear more about the programs, they are able to offer this convenient brochure outlining all the basic information needed for the consumer to make an informed decision.

Self-Reflection:

I always have a lot of fun with these projects with InfinityED. Having been working with them since the beginnings of the company (as it is now), it’s been incredibly rewarding to be a part of the process of building this brand up to what it is now, and having it take off. With so many other projects in the works with this Client, I’m so excited to see the great ideas and creativity within this brand grow.

wayfinding brand revision

Posted on May 12, 2020February 28, 2025 by Rhea Diehl

wayfinding brand revision

digital media | brand redesign | illustration

Challenge:

Develop a wayfinding system for an organization of your choosing, complete with icons, maps, and kiosks.

Design Solution:

When developing this concept for a wayfinding system for Yosemite National Park, my first instinct was to keep the “nature” vibe they already had. National Parks are all about getting outside and enjoying the beauty the world has to offer, and to modernize that would be to diminish the entire feeling of the park. That being said, I decided to improve their logo to showcase their most popular attraction; El Capitan. The fonts and style I chose are reflective of the “natural” vibe I went with, adding just a tiny touch of modern by using Josefin Sans as a “secondary font” in the logo. As for the icons, I wanted to stay simple and minimal, but these are a work in progress. As they are right now, the restroom icon is far more detailed than the others; and I actually prefer them that way! I am in the process of revising these icons to fit more with the restroom icon.

Additionally, I have created a wayfinding kiosk for visitors to use to map out their travels throughout the park. When designing this part of the project, I took a lot of inspiration from the appearance of wishing wells. The kiosk is also a work in progress, as I would like to refine the details in this more. Lastly, I developed a couple apparel items, consisting of a t-shirt and a baseball cap boasting the new logo. Ideally, this would be for park staff to wear so that visitors can pick them out easily.

Self-Reflection:

This project was definitely an interesting one, to say the least. I recall hitting a lot of roadblocks in the initial ideation of this work. I guess if I can take anything from this one, it’s that sometimes back to basics is best.

subscription box package design

Posted on May 6, 2020February 28, 2025 by Rhea Diehl

subscription box package design

branding | crafting | web design

Challenge:

Formulate a unique concept and design a monthly subscription box and website.

Design Solution:

For Digital Media Studio II, we developed a brand, corresponding website prototype, and subscription box on a topic of our choosing. Artistic expression was my main focus of this assignment, and this prompted my concept of an art and wine subscription box named Dabble; a brand that promotes dabbling in various arts. I’m sure that I am not the only one who prefers to drink and do my art at home, as opposed to in public. I used this common interest as inspiration for this project, and developed a wine and art box; similar to that of a “wine and paint” event. It was my intention to communicate artistic expression throughout all aspects of the brand (using brush strokes, homemade patterns, and more).

The monthly subscription box features a bottle of wine, an art project with supplies, and a cracker and cheese pairing, as well as offering several ways to get creative, even down to the lid of the complimentary supply box.

Self-Reflection:

This project encompassed an array of my skills, such as branding, crafting physical prototypes, photography, and web layout design. I took this project as a new challenge, and used the opportunity to come up with a unique concept that was executed beautifully. From the box, to the contents, to the website; this brand and product screams “creative” in a way that is elegant and artistic. I would consider this project one of my strongest yet.

Click the button to view the working desktop prototype for Dabble Creative.

catalog publication design

Posted on May 5, 2020February 28, 2025 by Rhea Diehl

catalog publication design

branding | publication | digital media

Challenge:

Develop a catalog based on a product of your choosing, complete with branding elements.

Design Solution:

For Digital Media Studio I, I created a brand centered around fresh, artisan preserves. Growing up, I always helped my Grandma (Fijak) pick fruits from her gardens, and tried my best, as a five year old with mediocre cooking knowledge, to help her create her fruit preserves. To this day, I drool over the thought of her jams in my Christmas baskets ever year. I took inspiration from these cherished family moments to develop the company Fijak Gardens. Since my inspiration came from the concept of homemade, preserved memories, I chose to go a rather “kitcshy” tone for the brand aesthetic. Fijak Gardens is all about farm to table, fresh ingredients and cooking with care. When these aspects come to mind, the first thing that always comes to mind is a “homemade-grandma” vibe, so I honed in on this tone in my packaging methods, logo design, and even photo composition.

We are set out amongst the rest of our competitors, and I wanted the catalog to shout this from the rooftops, using high-end and kitschy elements to create an all-around successful farm-to-table brand.

Self-Reflection:

The passion I put into this project is definitely more than usual, but then again, not all of my projects have a personal connection behind them. Due to this, I feel like I could really pour my heart and soul into the copy, photos, packaging, and logo. I was even able to take this project above and beyond, creating real labels with my Cricut. Crafting my own labels and taking my own photos, rather than using jar mockups, really took this project to the next level.

sticker collection print design

Posted on May 1, 2020February 28, 2025 by Rhea Diehl

sticker collection

digital media | typography | illustration

Challenge: Utilizing illustrations designed for a previous project write-up, create a limited sticker collection of iconic Rhode Island heritage.

Design Solution: This sticker collection was actually a complete reconceptualization of a previous project write-up of a window cling series. Focusing on icons of my home state, I developed a series of stickers based off of places that help make Rhode Island what it is, and in turn, help make me who I am. The icons focused on in this project were: Del’s Frozen Lemonade, Narragansett Lager, the Big Blue Bug beside I-95, Iggy’s Doughboys and Clam Shack, Rocky Point Amusement Park, and the Flying Horse Carousel in Watch Hill (the oldest operating carousel in the US). Since I was revisiting this project specifically for the graphics, I wanted to build a design around them and make them the main focal point.

While the window series itself was not up to par, the illustrations were fantastic! I wanted to find a better medium to showcase them on. Putting on my thinking cap and doing some research, I came up with some catchy sayings to really bring these graphics to the next level.

Self-Reflection: As a designer, it never really occurs to me to reconceptualize and re-use project elements. I always initially think to create something brand new, but turning this sub-par window project into an awesome sticker collection was super fun, and not all that time consuming at all! The success of this project will influence me to try to revisit and rethink other projects in the future to really push myself and see what else I can come up with.

*Disclaimer: I do not own the rights to some of the existing logos used in these designs.

moleskine x just my type product design

Posted on April 25, 2020February 28, 2025 by Rhea Diehl

moleskine x just my type product design

branding | typography | digital media

Challenge:

Conceptualize and build a brand around previously designed typographic patterns.

Design Solution:

This project was actually taken from a typography exercise that I did in freshman year. We originally had to develop patterns using only type, and while one of them wasn’t too great, I’ve always loved the look of the ‘Q’ pattern. It was my professor this year that inspired me to create a notebook collection centered around typography, utilizing this ‘Q’ pattern among others.

A lot of this project was dependent on my first pattern. I couldn’t use the same font again, nor the same color palette or letter. I had to get creative, so I took to Dribble and Behance to muster up some inspiration. After playing around in Illustrator for a while, I came up with these patterns, which in a way can relate to the different side of my personalities, the side that is loud and bright, the side that is more feminine, and the side that has a great appreciation for the retro era.

Since these patterns are so busy, I chose to go rather simple with the logo, which helps to create a unified balance between elements.

Self-Reflection:

I don’t think I ever would have thought to turn this simple, interesting type exercise into a full fledged notebook collection. A lot of the time, I think more about thinking and moving forward than back, and don’t really take the time to reconceptualize former work. I’d say the main thing I took away from this project is that just when you think you’ve stretched your ideas as far as you can, there is always a way to make it better. Just think outside the box a little.

*Disclaimer: I do not own the rights to the existing logos used in these designs. These were made on an educational basis.

poster series print design

Posted on March 12, 2020February 28, 2025 by Rhea Diehl

poster series print design

print production | illustration | layout design

Challenge:

Design a poster series for a fictional museum exhibit of your choosing.

Design Solution:

For my Print Production class, we developed a poster series, advertising for a fictional museum exhibit. I chose to pursue a pop-art concept on the topic of ice cream, paying homage to the end of the summer season. When prompted about my favorite part of summer, ice cream is the first thing that comes to mind. I used this personal (but common) interest as inspiration for this project, and developed a concept of an ice cream exhibit at MoMA. For the aesthetic of this series, I portrayed it in the style of pop-art.

Self-Reflection:

This project was a excellent example of my typography and layout skills. I decided to challenge myself with this project, using a common theme of pop-art style throughout the posters; a theme in which I had never tried before. These posters helped me experience a new style outside of my typical aesthetic, and did it beautifully.

university acceptance package

Posted on February 24, 2019February 28, 2025 by Rhea Diehl

university acceptance package

print design | typography | crafting

Challenge:

Design an acceptance package for a university of your choosing, utilizing the five senses to create an incredible unboxing experience.

Design Solution:

This project utilized the skills I have learned in spatial design, print design, typography, and prototyping; alongside teaching me printer specifications. Aalto University, an engineering and design institute in Finland, was chosen as the muse of this project due to the modern-style, typography heavy elements that the university employs throughout their branding. The deliverables chosen for the package included the box itself, an interactive acceptance letter, a pack of colored pencils, a sketchbook, a laptop sticker, a Popsocket, and the applicant’s student ID that doubles as a portable flash drive.

I wanted to make this college acceptance package interactive but useful for the applicant to enhance the “package-opening experience”. Bearing this in mind, I made the decision to create an on-brand and fun geometric pattern to utilize throughout the package. This includes on the backside of the acceptance letter, which presents the pattern in black and white so that the applicant can use the included colored pencils to “color their future”. The Student ID/flash drive not only gets the student excited about their acceptance, seeing it “in real life”, but it’s also incredibly practical as a way to store their school documents.

Self-Reflection:

This project taught me how to follow established brand guidelines and still come out with impressive, cohesive deliverables. It also taught me how to think outside the box to create a truly immersive unboxing experience, and the importance of printer specifications in a project.