Category: print design

reproductive freedom charity sticker

Posted on by Rhea Diehl

reproductive freedom charity sticker

digital illustration | print design | charity projects

Hands Off! Stacked Charity Sticker(s) on Purple Background
Hands Off! Stacked Charity Sticker(s) on Purple Background
Hands Off! Charity Sticker on Laptop
Hands Off! Charity Sticker on Laptop
Hands Off! Charity Sticker on Wood
Hands Off! Charity Sticker on Wood
Hands Off! Charity Sticker on Water Bottle
Hands Off! Charity Sticker on Water Bottle
Hands Off! Charity Sticker on Tumbler
Hands Off! Charity Sticker on Tumbler
Hands Off! Charity Sticker Digital Preview
Hands Off! Charity Sticker Digital Preview

Challenge: As part of my ongoing commitment to supporting reproductive rights, I repurposed my “Hands Off!” Benefit Tee design as a sticker, a bold visual statement that promotes the message of autonomy over one’s body. This limited-edition sticker is the second component of a benefit campaign aimed at raising awareness and funds for Reproductive Freedom for All, a charity dedicated to protecting reproductive rights.

Product Care Instructions:

  • Clean the area prior to sticking to ensure a long-lasting bond.
  • Not dishwasher safe; hand wash only to preserve details and longevity.
  • Do not place in microwave; high heat may cause bubbling or melting.

Design Solution: Building on the playful, kawaii aesthetic used in the design of the benefit tee, this sticker features a cheeky illustrated uterus with a fierce “Hands Off!” expression. Using hot-pink line work and bold typography, the design keeps its lighthearted tone while delivering a strong, unambiguous message. This sticker is perfect for laptops, water bottles, and car bumpers, making it a versatile product that helps spread an important message wherever it goes. Priced at $4 each, $2 from each sticker sold is donated directly to Reproductive Freedom for All.

Reflection: It’s incredibly rewarding to see how such a simple design can inspire and empower people. By combining kawaii-style imagery with a strong feminist message, this project continues to create awareness and raise funds for a vital cause. At just $4, the sticker provides an accessible way for supporters to contribute to Reproductive Freedom for All, and every purchase brings us closer to ensuring equal rights for all.

Reproductive Freedom for All

(formerly NARAL Pro Choice America)

Reproductive Freedom for All (formerly NARAL Pro-Choice America) has been advocating for reproductive rights since 1969. Their mission is to create political and cultural change at every level of government, working to pass proactive policies for reproductive freedom and hold anti-abortion extremists accountable. Representing 8 in 10 Americans who support the legal right to abortion, this organization fights for a future where reproductive freedom is a reality for all. Every ‘Hands Off!’ sticker sold helps contribute to this ongoing effort.

Image courtesy of www.reproductivefreedomforall.org/

Click the button below to learn more about this organization and their fight for reproductive rights for all.

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academic programs promotional campaign

Posted on by Rhea Diehl

academic programs promotional campaign

direct marketing | web design | print design

Challenge:

Develop various direct marketing materials to promote the addition of new academic programs introduced by the company for the upcoming year. 

Design Solution:

When my client reached out to do some updated marketing in the Spring of 2021, I was so excited to hit the ground running with this one. Expanding on the aesthetic that I created for the InfinityED brand previously, this project gave me the opportunity to create new graphics in the signature style (and have a lot of fun creating them!) If you look at some of the marketing materials for the Summer Grow Program, you’ll see some familiar faces from the last project we did… only this time, some of them have been transformed into plants! This idea was crafted to further promote the natural, agricultural basis of the program, while staying true to the roots (heh) of the program (i.e academics, mathematics etc).

The masks were designed with comfortability in mind, as they would be worn primarily by staff during in-center learning sessions. Bearing this in mind, the design can’t be too over-the-top…you don’t want to distract your students! We achieved a happy-medium with these by keeping these materials on-brand through the graphics and color palette used, but still tried to stay relatively subtle, and not be too “in your face”.

Quite possibly the most important part of the project was the academic brochure created to showcase all of the coming year’s programs. Previously, the Client didn’t have a central information hub on all of the programs offered, which can be very helpful to interested customers. Now, instead of calling the company to hear more about the programs, they are able to offer this convenient brochure outlining all the basic information needed for the consumer to make an informed decision.

Self-Reflection:

I always have a lot of fun with these projects with InfinityED. Having been working with them since the beginnings of the company (as it is now), it’s been incredibly rewarding to be a part of the process of building this brand up to what it is now, and having it take off. With so many other projects in the works with this Client, I’m so excited to see the great ideas and creativity within this brand grow. 

sticker collection print design

Posted on by Rhea Diehl

sticker collection

RI Sticker Pack Collection

digital media | typography | illustration

Challenge: Utilizing illustrations designed for a previous project write-up, create a limited sticker collection of iconic Rhode Island heritage.

Design Solution: This sticker collection was actually  a complete reconceptualization of a previous project  write-up of a window cling series. Focusing on icons of  my home state, I developed a series of  stickers based off of places that help make Rhode Island what it is, and in turn, help make me who I am. The icons focused on in this project were: Del’s Frozen Lemonade, Narragansett Lager, the Big Blue Bug beside I-95,  Iggy’s Doughboys and Clam Shack, Rocky Point Amusement Park, and the Flying Horse Carousel in Watch Hill (the oldest operating carousel in the US). Since I was revisiting this project specifically for the graphics, I wanted to build a design around them and make them the main focal point. 

While the window series itself was not up to par, the illustrations were fantastic! I wanted to find a better medium to showcase them on. Putting on my thinking cap and doing some research, I came up with some catchy sayings to really bring these graphics to the next level.

Self-Reflection: As a designer, it never really occurs to me to reconceptualize and re-use project elements. I always initially think to create something brand new, but turning this sub-par window project into an awesome sticker collection was super fun, and not all that time consuming at all! The success of this project will influence me to try to revisit and rethink other projects in the future to really push myself and see what else I can come up with.

*Disclaimer: I do not own the rights to some of the existing logos used in these designs.

poster series print design

Posted on by Rhea Diehl

poster series print design

print production | illustration | layout design

Challenge:

Design a poster series for a fictional museum exhibit of your choosing.

Design Solution:

For my Print Production class, we developed a poster series, advertising for a fictional museum exhibit. I chose to pursue a pop-art concept on the topic of ice cream, paying homage to the end of the summer season. When prompted about my favorite part of summer, ice cream is the first thing that comes to mind. I used this personal (but common) interest as inspiration for this project, and developed a concept of an ice cream exhibit at MoMA. For the aesthetic of this series, I portrayed it in the style of pop-art.

Self-Reflection:

This project was a excellent example of my typography and layout skills. I decided to challenge myself with this project, using a common theme of pop-art style throughout the posters; a theme in which I had never tried before. These posters helped me experience a new style outside of my typical aesthetic, and did it beautifully.

university acceptance package

Posted on by Rhea Diehl

university acceptance package

print design | typography | crafting

Challenge:

Design an acceptance package for a university of your choosing, utilizing the five senses to create an incredible unboxing experience.

Design Solution:

This project utilized the skills I have learned in spatial design, print design, typography, and prototyping; alongside teaching me printer specifications. Aalto University, an engineering and design institute in Finland, was chosen as the muse of this project due to the modern-style, typography heavy elements that the university employs throughout their branding. The deliverables chosen for the package included the box itself, an interactive acceptance letter, a pack of colored pencils, a sketchbook, a laptop sticker, a Popsocket, and the applicant’s student ID that doubles as a portable flash drive.

I wanted to make this college acceptance package interactive but useful for the applicant to enhance the “package-opening experience”. Bearing this in mind, I made the decision to create an on-brand and fun geometric pattern to utilize throughout the package. This includes on the backside of the acceptance letter, which presents the pattern in black and white so that the applicant can use the included colored pencils to “color their future”. The Student ID/flash drive not only gets the student excited about their acceptance, seeing it “in real life”, but it’s also incredibly practical as a way to store their school documents.

Self-Reflection:

This project taught me how to follow established brand guidelines and still come out with impressive, cohesive deliverables. It also taught me how to think outside the box to create a truly immersive unboxing experience, and the importance of printer specifications in a project.

design for good brand development

Posted on by Rhea Diehl

design for good brand development

branding | publication | layout design

Challenge:

Design a branding campaign for a fictional charity, complete with a branding strategy, logo, and peripherals.

Design Solution:

As both a designer, and a compassionate individual, this campaign was right up my alley. Pawsible is a fictional organization that focuses on bettering the lives of shelter animals. I chose to create a brand that displays cohesion and creativity for a passionate subject. I developed a brand strategy to communicate a lighthearted approach to a serious issue.

The logo design intended to get the point across without being too busy. The color palette and font choices were chosen with hidden meanings in mind; how colors and fonts make us feel, and what they stand for. Print peripherals were based off of emotional movement; using headlines that hit home to convey our serious point of view. On the other hand, my apparel conveys the playful element of the brand.

Self-Reflection:

The end result of this project was integrating two themes to create a brand that is eye-catching and cohesive while spreading a message.