academic programs promotional campaign

direct marketing | web design | print design

Challenge:

Develop various direct marketing materials to promote the addition of new academic programs introduced by the company for the upcoming year.

Design Solution:

When my client reached out to do some updated marketing in the Spring of 2021, I was so excited to hit the ground running with this one. Expanding on the aesthetic that I created for the InfinityED brand previously, this project gave me the opportunity to create new graphics in the signature style (and have a lot of fun creating them!) If you look at some of the marketing materials for the Summer Grow Program, you’ll see some familiar faces from the last project we did… only this time, some of them have been transformed into plants! This idea was crafted to further promote the natural, agricultural basis of the program, while staying true to the roots (heh) of the program (i.e academics, mathematics etc).

The masks were designed with comfortability in mind, as they would be worn primarily by staff during in-center learning sessions. Bearing this in mind, the design can’t be too over-the-top…you don’t want to distract your students! We achieved a happy-medium with these by keeping these materials on-brand through the graphics and color palette used, but still tried to stay relatively subtle, and not be too “in your face”.

Quite possibly the most important part of the project was the academic brochure created to showcase all of the coming year’s programs. Previously, the Client didn’t have a central information hub on all of the programs offered, which can be very helpful to interested customers. Now, instead of calling the company to hear more about the programs, they are able to offer this convenient brochure outlining all the basic information needed for the consumer to make an informed decision.

Self-Reflection:

I always have a lot of fun with these projects with InfinityED. Having been working with them since the beginnings of the company (as it is now), it’s been incredibly rewarding to be a part of the process of building this brand up to what it is now, and having it take off. With so many other projects in the works with this Client, I’m so excited to see the great ideas and creativity within this brand grow.

InfinityEd membership enrollment campaign

digital marketing | web design | campaign development

Challenge:

Develop an advertising campaign, related graphic deliverables, and a central information hub (website) to increase membership sales and awareness of the company.

Design Solution:

Following the first quarantine of the COVID-19 pandemic, Varna Naik reached out to me for help with picking her business back up by the bootstraps. Based in Amherst, MA, InfinityED is a small business in the education industry. Working with students from Kindergarten to Graduate School, Varna and her team create learning plans based on student-specific need. With e-learning becoming the norm at the time and membership sales decreasing, Varna needed to advertise to the public that “hey, we’re still here, and we do online tutoring too!”.

Working closely with her and her team, we developed a campaign to increase company awareness and membership sales using digital deliverables. This was achieved through the use of social media advertisements across a multitude of platforms, as well as building an on-brand, user friendly website utilizing original illustrations and graphics to appeal to the target audience of the company.

Being that the company’s target audience was both parents and students, two alternating advertisements were created for social media; one in the perspective of a parent, and one in that of a student. We wanted to take both customers’ worries into consideration and reiterate that we are here for everyone.

Interested in learning more about InfinityED and their mission?

Follow them on social media to stay up to date on the latest and greatest in non-profit education and sustainability.

Campaign-specific header images were also developed for the company’s various social media pages. These focused on students bouncing back from e-learning struggles, and featured membership promotions.

Probably the largest portion of this project though, was designing the website. Starting with the bare bones of a just a footer and navigation menu, her web developer and I teamed up to create a buzzing, fun, eye-catching website as a centralized informational hub for potential customers. Featuring numerous web pages such as an about page, membership sales, and a “meet the tutors” page, this website not only communicates information well, but in an eye-catching, on-brand, friendly way.

Self-Reflection:

This client project was definitely a test on my web design skills. While I’d done tons of website designs and prototypes for school, I had never done one for a real client prior to this. This involved a ton of research and even more of my time, but was totally worth it. To create a successful website that communicates the company’s tone and aesthetic effectively, and seeing it as a live website, out there on the real-life internet as opposed to a prototype, was, and still is a really spectacular feeling.

Category: web design