Tag: product design

catalog publication design

Posted on by Rhea Diehl

catalog publication design

branding | publication | digital media

Challenge:

Develop a catalog based on a product of your choosing, complete with branding elements.

Design Solution:

For Digital Media Studio I, I created a brand centered around fresh, artisan preserves. Growing up, I always helped my Grandma (Fijak) pick fruits from her gardens, and tried my best, as a five year old with mediocre cooking knowledge, to help her create her fruit preserves. To this day, I drool over the thought of her jams in my Christmas baskets ever year. I took inspiration from these cherished family moments to develop the company Fijak Gardens. Since my inspiration came from the concept of homemade, preserved memories, I chose to go a rather “kitcshy” tone for the brand aesthetic. Fijak Gardens is all about farm to table, fresh ingredients and cooking with care. When these aspects come to mind, the first thing that always comes to mind is a “homemade-grandma” vibe, so I honed in on this tone in my packaging methods, logo design, and even photo composition. 

We are set out amongst the rest of our competitors, and I wanted the catalog to shout this from the rooftops, using high-end and kitschy elements to create an all-around successful farm-to-table brand.

Self-Reflection:

The passion I put into this project is definitely more than usual, but then again, not all of my projects have a personal connection behind them. Due to this, I feel like I could really pour my heart and soul into the copy, photos, packaging, and logo. I was even able to take this project above and beyond, creating real labels with my Cricut. Crafting my own labels and taking my own photos, rather than using jar mockups, really took this project to the next level.

moleskine x just my type product design

Posted on by Rhea Diehl

moleskine x just my type product design

branding | typography | digital media

Challenge:

Conceptualize and build a brand around previously designed typographic patterns.

Design Solution:

This project was actually taken from a typography exercise that I did in freshman year. We originally had to develop patterns using only type, and while one of them wasn’t too great, I’ve always loved the look of the ‘Q’ pattern. It was my professor this year that inspired me to create a notebook collection centered around typography, utilizing this ‘Q’ pattern among others.

A lot of this project was dependent on my first pattern. I couldn’t use the same font again, nor the same color palette or letter. I had to get creative, so I took to Dribble and Behance to muster up some inspiration. After playing around in Illustrator for a while, I came up with these patterns, which in a way can relate to the different side of my personalities, the side that is loud and bright, the side that is more feminine, and the side that has a great appreciation for the retro era.

Since these patterns are so busy, I chose to go rather simple with the logo, which helps to create a unified balance between elements.

Self-Reflection:

I don’t think I ever would have thought to turn this simple, interesting type exercise into a full fledged notebook collection. A lot of the time, I think more about thinking and moving forward than back, and don’t really take the time to reconceptualize former work. I’d say the main thing I took away from this project is that just when you think you’ve stretched your ideas as far as you can, there is always a way to make it better. Just think outside the box a little.

*Disclaimer: I do not own the rights to the existing logos used in these designs. These were made on an educational basis.