reproductive freedom benefit tee

reproductive freedom benefit tee

apparel design | digital illustration | content & post creation

Challenge: In February 2024, I collaborated with local screenprinter, Teeth Like Swords Printing, to launch a limited edition benefit tee supporting reproductive freedom and women’s rights. This project aimed to blend cute, kawaii-inspired design with a powerful message advocating for autonomy over one’s own body. The goal was to create a visually appealing tee that resonated with women and feminine-identifying individuals while clearly communicating the message “HANDS OFF” in regards to reproductive rights. Additionally, the project aimed to raise funds for the charity Reproductive Freedom for All to support their ongoing advocacy efforts.

Design Solution: Having discovered my interest in screen-printing back in high school, the idea alone of doing a local screen-printed tee collab gave my 25-year old self goosebumps. The association of this design with a well-known organization meant it needed to be tastefully provocative, and speak a concise but compelling message. Inspired by the cute, feminine aesthetic of kawaii culture, I began by sketching various concepts that incorporated playful imagery and bold typography. After several iterations, I settled on a design featuring a whimsical illustrated uterus behind the slogan “HANDS OFF” in a dynamic, eye-catching font. The pink color palette was chosen to evoke feelings of female empowerment. 

Reflection: This project was a total blast from start-to-finish. The cheeky uterus illustration was printed as a one-color design with hot-pink colored ink onto high-quality, cream-colored tees. Priced at $15 plus shipping, each purchase of this tee contributed $10 directly to Reproductive Freedom for All; providing an accessible and affordable way for supporters to contribute to the cause. Between our two marketing campaigns, we sold a total of 7 shirts! Paul posted a few times on social media over the 2-week sales period, and I ran two 5-day ad-campaigns on Facebook and Instagram to boost my own views and product sales.

Only offering pre-ordering with products like this can sometimes be tricky… the customer is operating on blind faith that the order will be fulfilled within a reasonable timeframe, and that it will be the quality you’re expecting. As both the artist and a customer (because of course I had to order one for myself…), I was practically stalking my mailman, nose pressed to the window, until mine arrived. So far, I’ve worn mine at least 5 times out in public (and complimented on it every time), washed and dried it three times, and removed coffee stains and the ink is still as vibrant as the day I got it. I will wear this tee until it falls off my body. Stay tuned for modeled pics!

ONLY AVAILABLE THRU

2.29.2024

Product Care Notes:

Reproductive Freedom for All

(formerly NARAL Pro Choice America)

Since 1969, Reproductive Freedom for All (formerly NARAL Pro Choice America) campaigns have created political and cultural change at every level, from the statehouse to the White House.

At both the state and national level, this organization works to pass proactive policies for reproductive freedom and hold anti-abortion extremists accountable. Representing the 8 in 10 Americans who believe in the legal right to abortion, they  fight for a future where reproductive freedom is a reality for everybody.

Click the button below to learn more about this organization and their fight for reproductive rights for all.

sneaker brand apparel design

sneaker brand apparel design

digital media | brand development | illustration

Challenge:

Develop a creative, innovative shoe brand or collaborative ection complete with brand assets and unique illustrations.

Design Solution:

When developing this concept for my Digital Media Studio class, it was at a time where I was really starting to take off in my vector art. Acknowledging that my skills were improving tremendously, I wanted to create a brand centered around vector art and icons. For a few projects, I had been toying with the concept of space, but it had usually been scrapped for a different concept. This time, I decided to take the theme of space and run with it. Finally trying my hand at a space themed design, I wanted to create a brand that could appeal to all ages, but still give off a high-end vibe, inspired by Vans and their famous skate shoes.

I accomplished this by using a thin, clean, unique typeface as the center of the logo, and kept it relatively minimal. The color palette was pulled straight from a photo of the solar system to ensure that the tones used were reflective of our galaxy itself.

Self-Reflection:

I had a ton of fun with this project! I feel like this really showcased where my illustration skills have come from, say, three years ago to now. Not only did it show off my vector icons, but I learned a lot about apparel design in itself, and how to really bring my work to life through the clothes we wear from head to toe.

design for good brand development

design for good brand development

branding | publication | layout design

Challenge:

Design a branding campaign for a fictional charity, complete with a branding strategy, logo, and peripherals.

Design Solution:

As both a designer, and a compassionate individual, this campaign was right up my alley. Pawsible is a fictional organization that focuses on bettering the lives of shelter animals. I chose to create a brand that displays cohesion and creativity for a passionate subject. I developed a brand strategy to communicate a lighthearted approach to a serious issue.

The logo design intended to get the point across without being too busy. The color palette and font choices were chosen with hidden meanings in mind; how colors and fonts make us feel, and what they stand for. Print peripherals were based off of emotional movement; using headlines that hit home to convey our serious point of view. On the other hand, my apparel conveys the playful element of the brand.

Self-Reflection:

The end result of this project was integrating two themes to create a brand that is eye-catching and cohesive while spreading a message.