Tag: apparel design

reproductive freedom benefit tee

Posted on by Rhea Diehl

reproductive freedom benefit tee

Glitch-style graphic with a cream colored t-shirt mockup, reads: FEBRUARY BENEFIT TEE, TEETH LIKE SWORDS X R. DIEHL CREATIVE, PRESALE ONLY 2.15-2.29, $15 + shipping, $10 from every shirt sold will be donated to Reproductive Freedom for All, reproductivefreedomforall.org, teethlikeswordsprinting.bigcartel.com
February Benefit Tee Promo Post
cartoon uterus illustration with text "hands off!" on a cream colored t-shirt
Hands Off! Benefit Tee in Cream (mockup)

apparel design | digital illustration | content & post creation

Challenge: In February 2024, I collaborated with local screenprinter, Teeth Like Swords Printing, to launch a limited edition benefit tee supporting reproductive freedom and women’s rights. This project aimed to blend cute, kawaii-inspired design with a powerful message advocating for autonomy over one’s own body. The goal was to create a visually appealing tee that resonated with women and feminine-identifying individuals while clearly communicating the message “HANDS OFF” in regards to reproductive rights. Additionally, the project aimed to raise funds for the charity Reproductive Freedom for All to support their ongoing advocacy efforts.

Design Solution: Having discovered my interest in screen-printing back in high school, the idea alone of doing a local screen-printed tee collab gave my 25-year old self goosebumps. The association of this design with a well-known organization meant it needed to be tastefully provocative, and speak a concise but compelling message. Inspired by the cute, feminine aesthetic of kawaii culture, I began by sketching various concepts that incorporated playful imagery and bold typography. After several iterations, I settled on a design featuring a whimsical illustrated uterus behind the slogan “HANDS OFF” in a dynamic, eye-catching font. The pink color palette was chosen to evoke feelings of female empowerment. 

Reflection: This project was a total blast from start-to-finish. The cheeky uterus illustration was printed as a one-color design with hot-pink colored ink onto high-quality, cream-colored tees. Priced at $15 plus shipping, each purchase of this tee contributed $10 directly to Reproductive Freedom for All; providing an accessible and affordable way for supporters to contribute to the cause. Between our two marketing campaigns, we sold a total of 7 shirts! Paul posted a few times on social media over the 2-week sales period, and I ran two 5-day ad-campaigns on Facebook and Instagram to boost my own views and product sales.

Only offering pre-ordering with products like this can sometimes be tricky… the customer is operating on blind faith that the order will be fulfilled within a reasonable timeframe, and that it will be the quality you’re expecting. As both the artist and a customer (because of course I had to order one for myself…), I was practically stalking my mailman, nose pressed to the window, until mine arrived. So far, I’ve worn mine at least 5 times out in public (and complimented on it every time), washed and dried it three times, and removed coffee stains and the ink is still as vibrant as the day I got it. I will wear this tee until it falls off my body. Stay tuned for modeled pics!

ONLY AVAILABLE THRU

2.29.2024

OUT OF STOCK

Product Care Notes:

  • Wash product on cold to avoid ink bleed.
  • Air drying the garment is best to preserve the quality of the design.
  • Use spot-cleaning method for stain treatment to avoid ink bleed.

Reproductive Freedom for All

(formerly NARAL Pro Choice America)

Since 1969, Reproductive Freedom for All (formerly NARAL Pro Choice America) campaigns have created political and cultural change at every level, from the statehouse to the White House.

At both the state and national level, this organization works to pass proactive policies for reproductive freedom and hold anti-abortion extremists accountable. Representing the 8 in 10 Americans who believe in the legal right to abortion, they  fight for a future where reproductive freedom is a reality for everybody.

Click the button below to learn more about this organization and their fight for reproductive rights for all.

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academic programs promotional campaign

Posted on by Rhea Diehl

academic programs promotional campaign

direct marketing | web design | print design

Challenge:

Develop various direct marketing materials to promote the addition of new academic programs introduced by the company for the upcoming year. 

Design Solution:

When my client reached out to do some updated marketing in the Spring of 2021, I was so excited to hit the ground running with this one. Expanding on the aesthetic that I created for the InfinityED brand previously, this project gave me the opportunity to create new graphics in the signature style (and have a lot of fun creating them!) If you look at some of the marketing materials for the Summer Grow Program, you’ll see some familiar faces from the last project we did… only this time, some of them have been transformed into plants! This idea was crafted to further promote the natural, agricultural basis of the program, while staying true to the roots (heh) of the program (i.e academics, mathematics etc).

The masks were designed with comfortability in mind, as they would be worn primarily by staff during in-center learning sessions. Bearing this in mind, the design can’t be too over-the-top…you don’t want to distract your students! We achieved a happy-medium with these by keeping these materials on-brand through the graphics and color palette used, but still tried to stay relatively subtle, and not be too “in your face”.

Quite possibly the most important part of the project was the academic brochure created to showcase all of the coming year’s programs. Previously, the Client didn’t have a central information hub on all of the programs offered, which can be very helpful to interested customers. Now, instead of calling the company to hear more about the programs, they are able to offer this convenient brochure outlining all the basic information needed for the consumer to make an informed decision.

Self-Reflection:

I always have a lot of fun with these projects with InfinityED. Having been working with them since the beginnings of the company (as it is now), it’s been incredibly rewarding to be a part of the process of building this brand up to what it is now, and having it take off. With so many other projects in the works with this Client, I’m so excited to see the great ideas and creativity within this brand grow. 

sneaker brand apparel design

Posted on by Rhea Diehl

sneaker brand apparel design

digital media | brand development | illustration

Challenge:

Develop a creative, innovative shoe brand or collaborative ection complete with brand assets and unique illustrations.

Design Solution:

When developing this concept for my Digital Media Studio class, it was at a time where I was really starting to take off in my vector art. Acknowledging that my skills were improving tremendously, I wanted to create a brand centered around vector art and icons. For a few projects, I had been toying with the concept of space, but it had usually been scrapped for a different concept. This time, I decided to take the theme of space and run with it. Finally trying my hand at a space themed design, I wanted to create a brand that could appeal to all ages, but still give off a high-end vibe, inspired by Vans and their famous skate shoes.

I accomplished this by using a thin, clean, unique typeface as the center of the logo, and kept it relatively minimal. The color palette was pulled straight from a photo of the solar system to ensure that the tones used were reflective of our galaxy itself.

Self-Reflection:

I had a ton of fun with this project! I feel like this really showcased where my illustration skills have come from, say, three years ago to now. Not only did it show off my vector icons, but I learned a lot about apparel design in itself, and how to really bring my work to life through the clothes we wear from head to toe.

design for good brand development

Posted on by Rhea Diehl

design for good brand development

branding | publication | layout design

Challenge:

Design a branding campaign for a fictional charity, complete with a branding strategy, logo, and peripherals.

Design Solution:

As both a designer, and a compassionate individual, this campaign was right up my alley. Pawsible is a fictional organization that focuses on bettering the lives of shelter animals. I chose to create a brand that displays cohesion and creativity for a passionate subject. I developed a brand strategy to communicate a lighthearted approach to a serious issue.

The logo design intended to get the point across without being too busy. The color palette and font choices were chosen with hidden meanings in mind; how colors and fonts make us feel, and what they stand for. Print peripherals were based off of emotional movement; using headlines that hit home to convey our serious point of view. On the other hand, my apparel conveys the playful element of the brand.

Self-Reflection:

The end result of this project was integrating two themes to create a brand that is eye-catching and cohesive while spreading a message.